/ 07 — FAQ · Frequently Odd Questions
Some questions are normal. Some are less normal. Both are useful.
This is the place for the strange bits, the smart doubts, and the questions people ask when they first hear about Trees, Rivers & UFOs.
/ Fig. 07 — the odd questions
Question 01
UFOs are the reminder that strange signals can still say something real.
The point is not aliens. The point is what unusual public reports can reveal about mood, boredom, fear, escapism, attention, and culture.
Question 02
No.
Weird data is only useful when it helps answer a real question. A strange signal becomes valuable when it can make an insight more original, more useful, or harder for competitors to copy.
Question 03
Use it. Respect it. Do not worship it.
Dashboards are brilliant at showing what happened. They are less brilliant at showing everything that was happening around people when they acted.
Question 04
No. That would be too easy.
Trees give you the trusted numbers. Rivers give you the moving context. The interesting work happens when both start speaking to each other.
Question 05
Both, ideally.
It is for people who like trusted metrics, but also know that culture, behaviour, public signals, cities, search patterns, and strange clues can make insights sharper.
/ Still curious?
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