◉ Trees~ Rivers✦ UFOsSignal 01◉ Trees~ Rivers✦ UFOsSignal 02◉ Trees~ Rivers✦ UFOsSignal 03◉ Trees~ Rivers✦ UFOsSignal 01◉ Trees~ Rivers✦ UFOsSignal 02◉ Trees~ Rivers✦ UFOsSignal 03◉ Trees~ Rivers✦ UFOsSignal 01◉ Trees~ Rivers✦ UFOsSignal 02◉ Trees~ Rivers✦ UFOsSignal 03
TREES,
rivers & UFOs
Strange data

Yes, even UFOs can be data.

The point is not the UFO. The point is what unusual public signals can reveal about people, mood, attention, escapism, boredom, anxiety, curiosity, and culture.

The door

Weird data is not the answer. It is often the door.

Strange signals can help teams ask better questions. Why are people reporting something? Why now? Where is it happening? What does it reveal about the mood around them?

Signal 01

Light and shadow

How does environment shape movement?

A hint. Not the answer.
Signal 02

Noise

What does sound change about attention?

A hint. Not the answer.
Signal 03

Unusual sightings

What do strange reports reveal about mood?

A hint. Not the answer.
Signal 04

Waste

What can discarded behaviour reveal?

A hint. Not the answer.
The creative advantage

If every team uses the same tools in the same way, differentiation becomes harder. Strange data is one way to ask more original questions.

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